The Nue Co.’s New ‘Water Therapy’ Fragrance Claims to Reduce Stress — And I Love It

Of all the psychological benefits beauty products can provide — from a gorgeous lipstick that affirms one’s gender identity to a go-to curl cream that helps improve both a bad hair day and confidence levels — fragrance has always struck me as one of the most influential. A beauty nerd by trade, I’ve amassed quite the elaborate (some might say obsessive) collection of scents that I treat not dissimilarly from my clothing wardrobe, choosing which notes best convey how I’m feeling on a given day. Even if your fragrance wardrobe isn’t as extensive as mine, the practice of selecting a perfume based on mood isn’t that uncommon.


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